Digital Marketing

SEARCH ENGINE OPTIMIZATION

Now you can get yourself or your web specialist trained to do SEO for multiple websites. Learn the ‘Real’ techniques in SEO that sends your site to the top. Learn from the Leading SEO Service Provider that offers Guaranteed Top 5 Ranking SEO Service. Learn the secrets of how we helped achieved more than 1,000 keywords on Google and also helping our clients achieve more than 800 keywords Ranked No.1 on Google, Bing, and Yahoo.

Here is detailed SEO training syllabus included with training package offered by Infigo Software. We follow ethical SEO practices in our client's projects and strictly instruct white hat SEO on page and off page optimization practices to our SEO trainees.

SEO CONTENT

SEO ANALYSIS OF WEBSITE

  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Finalize
  • Search Engine Optimization Strategy Analysis
  • Initial Ranking analysis

In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include the introduction of useful SEO analysis tools, it's effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc.

In on page SEO optimization training, we will instruct how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages attract Google bots and make impressive to users, generating more impression, clicks, click through rates, page views, easy user navigation and highly interactive experience to website users. Our SEO onpage training sessions help our candidates to understand the ways to achieve a good identity for web page rather than attract search engine spiders.

ON PAGE SEO OPTIMIZATION

  • Website Structure Optimization
  • Content Optimization
  • Image Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • Web master tools
  • Analytics Setup & Monitoring
  • Robots.txt Optimization
  • RSS Feed Generation

OFF PAGE SEO OPTIMIZATIONE

  • Google Base Optimization (Google My Business)
  • Reputation building
  • Book marking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Press Release Creation
  • Blog commenting
  • Forum posting

White hat off page SEO optimization will cover various ethical practices for getting more quality reputations, achieving local visibility, page and domain authority building, user friendly description writing, link building, article submission etc.

In social media optimization session, we can give proper guidance in achieve good social authority, improving online visibility through social media websites, utilizing social media websites for more conversion chances, brand imaging, popularizing etc.

SOCIAL MEDIA OPTIMIZATION & MARKETING

  • Social bookmarking
  • Social Networking Profiles creations
  • Social Networking Profile Optimizations
  • Content Sharing Optimization
  • Video Optimizations
  • Social media advertising (PPC)
  • Blogging
  • Blog Optimization

TRAINING FOR USAGE OF SEO TOOLS

  • Webmasters tools
  • Analytics
  • Keyword Planner
  • SEO Marketing Tools
  • Website Analysis Tools
  • Trend Analysis Tools
  • Related keyword research tools

As part of our SEO training, SoftLoom IT Solutions provide tutorial sessions in usage of different SEO tools. The session will cover importance of using different SEO tools, usage of Google search engine and its resources as a mock tool for improving SEO practices intelligently.

What You Will Learn:

  • Introduction to search engine optimization (SEO).
  • How to research and select appropriate keywords to target.
  • How to successfully integrate search keywords within your web site copy.
  • How to optimize each page of your web site step-by-step.
  • How to create effective Page Title Tags.
  • How to create an effective and optimized META Description Tag.
  • How to create an effective and optimized META Keywords Tag.
  • Overview of various important search engines and directories.
  • How to submit your site to important search directories.
  • How to submit your site to crawler-based search engines.
  • An overview of what search engines consider to be “spam”.
  • Web design elements to avoid ensuring your site is search engine compatible.
  • How to monitor your search rankings and site traffic.

Who Should Take This SEO Course?

  • Marketing executives entrusted with the responsibility of promoting their company’s web sites or clients’ web sites.
  • Small business owners wanting to learn how to promote their web sites on the search engines.
  • Owners of e-commerce sites that want to increase their site’s visitor to customer conversion ratios.
  • Web site designers wanting to offer search engine marketing services to their clients.
  • Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
  • Webmasters intended to increase traffic of their web sites via search engines.
  • Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.

For Advanced Digital Marketing, please refer to our Syllabus.

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