Social media has become increasingly popular to attract, engage and retain customers. It is one of the cheapest yet effective platforms of getting the word out to your online audience. And with the ROI it’s providing, more businesses are utilizing it to sustain their market position and find decent growth.
Of course, it’s not just the size of a particular social media site that can help you grow your business; its nature also plays a significant role at it. Keeping a track of different social media sites and figuring out which one is right for you can be a difficult task.
To make things for you, we have compiled information about the top five social media sites for business in 2020. Let’s find out about them below.
Undeniably Facebook is one of the most popular social media sites around the world. Around 2.23 billion users get active on Facebook every month, which is almost the third of the world’s population. Over 65 million businesses have Facebook pages and over 6 million advertisers’ market different products and services. Stats such as those should sound save to you for having your business presence on Facebook.
Almost everyone out there is on Facebook, which also includes a large of your target audience. So, regardless of your business industry, size, focus or approach, you must consider having a Facebook business page to interact with your online audience and let them more about your business.
YouTube is the most popular and highly used video-sharing platform. Currently, it has over 1.9 billion monthly active users sharing or watching videos online for multiple purposes. Users watch a billion hours of video on YouTube every day that means it has videos on anything for anyone.
YouTube is particularly helpful for businesses to promote themselves by sharing informative videos about their product and service offerings. It is often termed as the second largest search engine after Google that means your business may likely search for information about products that you are offering. And with the right YouTube SEO, you can come on the top of their search rankings. Further, you can advertise on YouTube to increase your reach on the platform.
The online marketing industry writing specialist at the premium essay writing service UK suggests YouTube as one of the best platforms to promote your brand by sharing informative videos of your products and services.
Instagram is the ultimate visual social media platform that has the power to engage numerous people out there. It has over 1 billion monthly active users that spend from 24 to 32 minutes a day on the app. Millennial social media users are the ones most active on Instagram, that means any business catering to the needs of the young generation can benefit most from it.
As a brand, you can have an Instagram business profile to showcase your products with high-definition pictures and stories. Meanwhile, you can take advantage of schedule Instagram posts using third-party tools.
When it comes to building a solid profile and connectivity with the business world, LinkedIn is just the right option for any company. LinkedIn has 500 million users around the globe that are operating in different industries. It’s the ultimate social media site for professionals and businesses to build a strong relationship with their clients and their peers. It provides the best platform for B2B marking since it has the greatest visibility among potential clients, partners, and customers.
In addition to that, it’s a place for businesses to establish their leadership and authority in the industry, and attract talented people to their company.
Twitter has over 335 million active monthly users that are looking for things that are happening right now. It is an ideal social media site for businesses to target audiences of tech-savvy customers. It provides an essential platform for businesses to gain a presence and establish their own identity.
It’s all easy to sign up at the Twitter for Business to post updates and links to update your online audience about the news and offerings of your services.