5 Steps to Improve Your Content Marketing Strategy

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Coming up with an excellent content marketing strategy for a blog is tremendously important. We all know very well, how important it is to nail the first impression and convince readers that your blog is worth following.

When you created your own blog, chances are you’ve spent a lot of time working on your content marketing strategy to make it as effective as possible. However, if you’re reading this article, you’re probably looking for new ways to improve it even further because you feel like you could do better.

Indeed, getting readers addicted to your content is an ongoing work that requires a lot of effort. To help you with improving content marketing strategy, I’ve prepared 5 steps that both digital marketers and bloggers will find useful.

1. Write about Topics Your Readers Like and Share

If you’re a content creator, you know that coming up with interesting and relevant topics is one of the most difficult things about your job. With the audiences becoming increasingly demanding in terms of quality and usefulness, bloggers spend a lot of time researching, writing, editing, and proofreading their articles.

In fact, bloggers spent about 2.5 hours to write an average article in 2014 but this time has increased by 44 percent in 2018. Now, to ensure the highest possible quality of content, they spend about 3.5 hours on one article, according to OrbitMedia’s survey of 1096 bloggers.

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To make sure that your effort yields maximum results, it makes a perfect sense to research topics that are popular among your target audience members and write about them. But how to discover these topics?

One good way to do that is to use content discovery tools such as BuzzSumo; it allows you to find the most shared content using the keywords you prefer. For example, if you’re running a cooking blog, you could use the tool to search for “delicious cooking recipes.”

BuzzSumo generates a list of the most shared content on social media based on these keywords.

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Feel free to brainstorm for unique topics and use popular ones for inspiration.

2. Diversify Your Content

It’s quite possible that your current content marketing strategy doesn’t include all popular content types and formats. For example, there are so many ways to format content and make it interesting to readers, including:

  • How-to articles, e.g. those that provide step-by-step instructions on how to accomplish something, e.g.“How to Create Engaging Content for Your Small Business.”
  • “Why” articles, e.g. those that attempt to answer a question starting with “Why,” e.g. “Why should you do content marketing for your small business?”
  • “What” articles, e.g. those that attempt to answer a question starting with “What,” e.g. “What are the biggest challenges bloggers face in 2018?”
  • Static and interactive pinnable infographics. The best thing about Pinterest is that its content is not short-lived and time-sensitive, so you’ll get more chances to get your content re-pinned and re-distributed over and over again for months or even longer (by the way, take a look at the number of Pinterest shares on the above screenshot and compare it with other social media)
  • Videos. Many people are visual learners, so videos are very popular right now; in fact, in one survey, 80 percent of online shoppers said they would rather watch live video from a brand than read an article
  • Q&A. This could be an interview with a prominent person from your industry or niche
  • Survey or study. Become a researcher and ask your readers questions about things that matter to them
  • Write in other languages. English isn’t the only language out there, and if your target audience speaks other languages, try to translate your content.
  • Listicle. These are articles that provide a list of the best/worst things; e.g. “The Top Ten 2018 Luxury Sedans for 2018”

Online audiences are likely to share all of these content types. In fact, a recent study from OKDork and BuzzSumo found the following averages shares of such content types like lists, infographics, videos, “why” posts, “what” posts, and “how to” posts.

content

3. Try to Write Longer Articles

While the famous rule of quality over quantity certainly applies in content marketing, there’s evidence that the length of content also plays an important role. When it comes to writing content that ranks high in search engine results, word count matters, according to bloggers surveyed by the aforementioned project of OrbitMedia.

Specifically, they reported that writing longer posts resulted in stronger performance (see the full data in the below image).

rsult

Evidently, if you write 2,000+ word articles, they are statistically likely to rank high in search engine results than those containing fewer words. So, try to create blog pieces around 2,000 words in length but also remember that you’re doing it not for the sake of increasing word count but adding as much value as possible to your readers.

4. Be Consistent

The importance of being consistent is really difficult to overstate for content producers. Readers appreciate and seek consistency because they anticipate fresh content from you on a constant basis. If they feel like you haven’t been following your content schedule recently, there’s a good chance that they’ll turn to your competitors to satisfy their content needs.

So, please stick to your content calendar to keep your readers as engaged as possible.

5. Increase Your Content’s Potential to go Viral

Producing content that goes viral is a dream of every content marketer and blogger. Unfortunately, it’s quite difficult to achieve, so even well-known blogs struggle to make all of their articles super popular.

However, that doesn’t mean that you shouldn’t give your content viral potential. If you’re operating in a specific niche and your blog have an appreciable readership volume, you have all the chances to succeed.

So, here are the things that you should do to give your content the potential to become viral.

Write Attention-Grabbing Headlines

Headlines are critical to the success of your content because many people use them to judge the quality of content in articles. To make them more appealing to your readers, you can improve them by using specific emotions and popular phrases.

First, the aforementioned BuzzSumo study found that awe, laughter, joy, and amusement were the most popular emotions evoked by best-performing headlines.

emotions

Second, another headline study by BuzzSumo discovered that the following phrases in headlines resulted in high social media likes, comments, and shares. They’re applicable to all blogs.

headlines

Include Social Media Share Buttons

Does your blog/website have social media share buttons? Here at Online Rockers Hub, we feature them on our blog so every reader who enjoyed an article had a chance to share it on social media with their friends and help to spread the word about our content.

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Include a Call to Action

A call to action (CTA) is a great way to encourage your reader to take an action you need them to take, e.g. share your content on social media, subscribe to your newsletter, check out your latest work/products/services, or write a comment.

Include CTAs at the end of your articles to increase the chance that the readers will interact with you.

Wrapping Up

Content marketing is a rapidly developing field, so best practices for achieving maximum results are also changing constantly. That’s why it ’s important for you as a content producer to keep an open mind, reassess your current strategy and tweak it when you feel that a new technique should be added.

Kristin Savage nourishes, sparks and empowers using the magic of a word. She is practicing regularly while reviewing new translation services at Pick Writers and constantly contributing to other educational platforms. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors

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