7 significant facts that you need to consider when creating a website for your business

Common-link-Building-Mistakes-How-To-Avoid-Them
Common link building mistakes & how to avoid them
October 15, 2020

Being online is a must for almost every business today. If you are not, your business is not visible to your potential customers. That is not very good, especially if you have an intention to grow in the near future. So, whether you are a freelance writer with a desire to open your own agency or have a clothing store, you need to appear on the Internet. Yes, most probably this would be a challenge. Still, you need to take care of a lot of things: the overall strategy, website design, content, hostings, etc. However, you can always find more important information on this site. We’d like to strike right away – building a website is not an easy thing. You’ll have to put your heart and soul into it, but it will definitely pay off. The only rule is that you have to take into consideration these seven important facts about the website development process.

  1. Find the right domain name

The domain name is the first thing users see in the search results when googling something you offer. It is extremely important to make it memorable so that people will come back to your website on and on.

These are some useful pieces of advice on it:

  • Make sure it is easy to spell and to remember. If your website name sounds like abracadabra, most probably people won’t recall it next time. Avoid using jargon, your made-up words, or slang.
  • Keep it short. The fewer characters the name contains, the higher the chances that more people will know about your business.
  • Better use .com, .org, or .edu domain extensions. They might look a little more confident for users as opposed to .net and similar.
  • Don’t include hyphens or numbers in the name. These extra symbols also make the domain name less memorable. Besides, people could easily make a mistake when pronouncing it.
  1. Tell the world about your business

The users need to know what your business is about. So, make sure your home page states very clearly about your services or products. The best option is to make the first screen a business description or add an extensive video about your mission on the Earth. Also, don’t forget to add an “About us” page and make it visible on both the main menu and footer. Place the full information about your company on it so that your clients get to know you better.

  1. Choose a CMS according to your needs

CMS stands for a Content Management System and is vital for those who are going to work with a great amount of digital content. Modern CMS’s do not require special technical knowledge, yet bring huge support in content management. Make sure you choose the system that meets your specific requirements, you really don’t want to pay for the functions you won’t use.

  1. Consider an e-commerce platform

If you’re going to sell online, you need to do research on e-commerce platforms and find the one for you. It’s a perfect tool to manage purchases, control money transactions and administrate the warehouse. Such platforms help to keep your deals in order and save some money on extra employees.

  1. Work on unique website design

Today, almost anyone can create a digital footprint representing their own business or personality. Remember to stand out to be noticeable and remembered. This can be done via a unique website design. At that, the design should be not only outstanding and authentic but also characterized by high usability and comfort for the end-user. The design should also fulfill the primary goal of the website, to inform, persuade or remind and increase awareness. So, key information should be catchy and immediately available, and clear to the first-comers. Also, the design should be equally usable on all devices, from the web to mobile and tablets, with all possible screen sizes. 

  1. Fill in the site with a quality content

Logically deriving from the previous step, remember to prepare quality content to fill your website with, as this is as important as its design. People like to read something useful and are always ready to share high-quality content with peers. Thus, content is the key to increase traffic to your website for free. You can use the blog section for your posts and categories and tags for content organizing and navigation. Don’t forget to interlink the articles with one another for better search engine indexation affecting the user search visibility. 

  1. Website’s management & support plan

What many people frequently forget about is the website’s maintenance. It may not be needed during the first months after its initial release but then technical and functional support is inevitably required. Keeping the website up-to-date, installing necessary plugins, ensuring that the latest compliance requirements are followed and the functionality continues working is crucial for the user experience and satisfaction. Examples of such ongoing management and support are: checking it for issues, updating the website CMS on time, ensuring that copyright, address, and years of operation are correct (usually mentioned in the footer), updating the privacy policy and terms and conditions whenever needed, etc. If you have a Contact-Us form, remember to update it regularly, too. Otherwise, without a proper captcha, you are at risk to receive a lot of spam in your mailbox. 

Conclusion

Creating a website is a way to help your business be visible in the digital world and found by your current and potential customers. The above-listed seven steps are a simple guide to follow when making your first website ever as well as to remind oneself of proper planning if you are repeating this process again. Today, one should not be a software developer or a designer to create an authentic and technically solid website, which is not only full of required content but also functionally ready to respond to the visitor’s actions such as clicks. Yet, while website builders can save one’s time by taking over the technical things, it is still the business owner’s task to know how exactly the brand should be communicated to the market.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inquiry