You all know about the Google search engine. But do you know how it works? Google Algorithms are the complex systems that help Google find, rank, and return to the most informative page for certain search results. In other words, the formula that Google uses to rank, index, or find search results on specific searches.
Google’s algorithm is a complex collection that helps users search for what they are looking for. These algorithms and other ranking signals fire off every day for seemingly endless combinations of search terms and searchers. Google’s search engine has a complex algorithm that serves up search results and changes quite often.
Before understanding algorithms, we have to understand SEO. SEO stands for search engine optimization. It is the technique of optimizing your web pages to make them more visible to people looking for services or products related to your business on Google, Bing, and other search engines. Google uses keywords to determine page ranking. Doing SEO is the best way to rank for certain keywords. SEO is a way to tell Google a website or page is about a specific topic.
Whenever someone searches on google for particular things, google instantly gives you the answer. Google shows you the most relevant web pages when you search for something. The Google algorithm “reads” a webpage and assigns a numerical value to each trait. The numerical value then rounds the result up. The algorithm gives it more importance, so the web page with the most desirable traits will be at the top of page rankings. Rankings, as determined by Google algorithms, can change. As the content changes on the pages and other results pages, a page that ranks third in a keyword search may move up or down to rank first. Usually, the top spots are held by businesses that do search engine optimization, or SEO, on their sites.
Google Search uses PageRank (PR), an algorithm to rank web pages within search engine results. PageRank is based on the quality and number of links that a page has to it. PageRank allows for a rough estimation of the website’s importance. Although PageRank isn’t the only algorithm Google uses to rank search results, it is the most widely used.
This algorithm update was released in 2011 and targeted poor practices like keyword stuffing, duplicate content, and other such things. It introduced a quality score that ranked web pages based on how users perceive the content and not how many keywords it contained.
Marketers had to create educational and quality content to “survive” Google Panda. They also had to rewrite underperforming articles and use keywords strategically.
This update was introduced in 2012, specially developed for “black hat” SEO tactics such as link directories and spammy backlinks. It also addressed keyword stuffing, just like the Panda update.
It was important to shift away from the focus on link volume to improve a page’s ranking in search engines instead of moving towards high-quality content that only includes valuable and engaging links.
The 2013 update was about closing the gap between the keywords people used and what content they wanted to find. It was designed to improve search engines’ user experience and move the most relevant and informative content to the top page.
Marketers responded by adding more keyword variations and relevant search terms to increase their chances of meeting readers’ expectations.
Google released RankBrain in 2015, a Hummingbird extension. It ranks pages according to whether they answer a user’s search query. It promotes the most informative and relevant content for a keyword search phrase or keyword.
According to Google’s latest update, you have to give link type whenever you create your backlink. For example, before we can directly create our backlink like: “My favorite horse is the <a href= “https://horses.example.com/Palomino”>palomino</a>.” But Now it is very important to put link type like: <a rel=”sponsored” href=”https://cheese.example.com/Appenzeller_cheese”>Appenzeller</a>